Privacy Policy

Effective date: January 1, 2026

Introduction

Alcova Brands, LLC (“Company,” “we,” or “us”) respects your privacy and is committed to protecting it through our compliance with this policy. This policy describes the types of information we may collect from you or that you may provide when you visit alcovabrands.com, including all pages provided from this website (our “Website”), and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

•     On this Website.

•     In email and other electronic messages between you and this Website.

•     When you subscribe to our newsletter, download a free resource, or purchase a product through this Website.

It does not apply to information collected by us offline or through any other means, or by any third party, including through any application or content that may link to or be accessible from the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 16

Our Website is not intended for children under 16 years of age. No one under age 16 may provide any information to or on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not register on the Website, make any purchases through the Website, use any of the interactive features of this Website, or provide any information about yourself to us, including your name, address, telephone number, or email address.

If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at alcovabrands.biz@gmail.com.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website, including information:

•     By which you may be personally identified, such as name and email address (“personal information”);

•     That is about you but does not individually identify you, such as usage patterns and time spent on the site; and

•     About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information directly from you when you provide it to us, and automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies.

Information You Provide to Us

The information we collect on or through our Website may include:

•     Information that you provide by filling in forms on our Website, including subscribing to our newsletter, requesting a free download such as the Brand Strategy Audit, or purchasing a product.

•     Records and copies of your correspondence, including your email address, if you contact us.

•     Details of transactions you carry out through our Website and the fulfillment of your orders. You may be required to provide payment information through a secure third-party payment processor before placing an order.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

•     Details of your visits to our Website, including traffic data and the resources that you access and use on the Website.

•     Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically helps us improve our Website and deliver a better and more personalized service, including by enabling us to estimate our audience size and usage patterns, store information about your preferences, recognize you when you return to our Website, and improve the content we offer.

Cookies

A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

•     To present our Website and its contents to you.

•     To provide you with information, products, or services that you request from us, such as delivering a free download or fulfilling a purchase.

•     To send you our newsletter, The Clarity Letter, and related email communications you have subscribed to.

•     To respond to you when you make an inquiry or place an order.

•     To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

•     To notify you about changes to our Website or any products or services we offer.

•     For analytics, such as understanding how you use our Website.

•     For any other purpose with your consent.

You can unsubscribe from our marketing and newsletter emails at any time by clicking the unsubscribe link included in every email.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose personal information that we collect or you provide as described in this privacy policy:

•     To contractors, service providers, and other third parties we use to support our business, such as our email marketing platform and website host, who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.

•     To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Alcova Brands, LLC's assets.

•     To fulfill the purpose for which you provide it.

•     For any other purpose disclosed by us when you provide the information.

•     With your consent.

We may also disclose your personal information to comply with any court order, law, or legal process, including responding to any government or regulatory request; to enforce our agreements, including for billing and collection; and if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Alcova Brands, LLC, our customers, or others.

We do not sell your personal information.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us:

•     Tracking technologies. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

•     Promotional communications. You can opt out of our marketing and newsletter emails at any time using the unsubscribe link in any email we send.

Your California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information, including the right to know what personal information we collect, the right to request deletion, and the right not to be discriminated against for exercising these rights. To exercise any of these rights, please contact us at alcovabrands.biz@gmail.com.

Visitors' GDPR Rights

If you are within the European Union, you are entitled to certain information and have certain rights under the General Data Protection Regulation. Those rights include:

•     We will retain any information you choose to provide to us until the earlier of: (a) you asking us to delete the information, (b) our decision to cease using our existing data providers, or (c) the Company deciding that the value in retaining the data is outweighed by the costs of retaining it.

•     You have the right to request access to the data the Company stores and the right to either rectify or erase your personal data.

•     You have the right to seek restrictions on the processing of your data.

•     You have the right to object to the processing of your data and the right to the portability of your data.

•     To the extent that you provided consent to the Company's processing of your personal data, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing that occurred prior to your withdrawal.

•     You have the right to lodge a complaint with a supervisory authority that has jurisdiction over issues related to the General Data Protection Regulation.

We require only the information that is reasonably required to enter into a contract with you. We will not require you to provide consent for any unnecessary processing as a condition of entering into a contract with us.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated. If we make material changes to how we treat our users' personal information, we will notify you through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page.

You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, or to register a complaint or concern, contact us at:

Alcova Brands, LLC

Email: Alcovabrands.biz@gmail.com

Website: alcovabrands.com