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Maybe you've hired a designer before and walked away thinking the logo was going to make all your dreams come true. Maybe you've tried to write your own website copy and ended up staring at a blank page, unsure what even makes your business different. Maybe you've built something real and you're still fumbling for the words to describe it.
That's not a creativity problem. It's a clarity problem. And it's the reason most small business owners either overpay for brand work they can't evaluate or follow, or underinvest in a brand that never quite lands.
This isn't a template. It's not a fill-in-the-blank worksheet that spits out a tagline. The Brand Strategy Workbook walks you through the same thinking process brand strategists use, broken into a process you can easily follow on your own.
By the end, you won't just have pieces for your brand that you have to figure out how to put together. You'll have a foundation that everything else can be built on, so you can brief a designer, evaluate a freelancer's work, or write your own copy with confidence, long after you've closed this workbook.
3 phases. 12 sections. 48+ exercises. About 10 hours, done at your own pace.
Phase 1: Discovery — Get honest about where your brand stands today, who you're really serving, and what's been missing from how you talk about your business.
Phase 2: Strategy — Build the core of your brand: your positioning, your story, your reason for being, in a way that's specific to you instead of generic enough to fit anyone.
Phase 3: Expression — Translate that strategy into the words, visual direction, and decisions that show up everywhere your brand does, from your website to your social feed to the person you hire next.
Each section closes with an Output Card, a complete summary of what you've built so far, so you're never left digging back through pages of notes or understanding your chicken scratch to remember your own conclusions.
Small business owners who are past the "just starting out" stage but still find themselves second-guessing, struggling or feeling like something is off or missing in their brand. If you've been in business a while and you're ready to stop patching things together and start making brand decisions on purpose, this workbook is built for you.
Not just a document. A way of thinking about your brand that you can use for the life of your business, whether you're briefing your next hire, writing your next campaign, or just trying to explain to a friend why your business exists.
Maybe you've hired a designer before and walked away thinking the logo was going to make all your dreams come true. Maybe you've tried to write your own website copy and ended up staring at a blank page, unsure what even makes your business different. Maybe you've built something real and you're still fumbling for the words to describe it.
That's not a creativity problem. It's a clarity problem. And it's the reason most small business owners either overpay for brand work they can't evaluate or follow, or underinvest in a brand that never quite lands.
This isn't a template. It's not a fill-in-the-blank worksheet that spits out a tagline. The Brand Strategy Workbook walks you through the same thinking process brand strategists use, broken into a process you can easily follow on your own.
By the end, you won't just have pieces for your brand that you have to figure out how to put together. You'll have a foundation that everything else can be built on, so you can brief a designer, evaluate a freelancer's work, or write your own copy with confidence, long after you've closed this workbook.
3 phases. 12 sections. 48+ exercises. About 10 hours, done at your own pace.
Phase 1: Discovery — Get honest about where your brand stands today, who you're really serving, and what's been missing from how you talk about your business.
Phase 2: Strategy — Build the core of your brand: your positioning, your story, your reason for being, in a way that's specific to you instead of generic enough to fit anyone.
Phase 3: Expression — Translate that strategy into the words, visual direction, and decisions that show up everywhere your brand does, from your website to your social feed to the person you hire next.
Each section closes with an Output Card, a complete summary of what you've built so far, so you're never left digging back through pages of notes or understanding your chicken scratch to remember your own conclusions.
Small business owners who are past the "just starting out" stage but still find themselves second-guessing, struggling or feeling like something is off or missing in their brand. If you've been in business a while and you're ready to stop patching things together and start making brand decisions on purpose, this workbook is built for you.
Not just a document. A way of thinking about your brand that you can use for the life of your business, whether you're briefing your next hire, writing your next campaign, or just trying to explain to a friend why your business exists.